BHLDN is the brain child of Anthropologie alum Kristin Norris and her darling creative team. Here’s a little inside scoop on the name (because I didn’t get it at first either): pronounced be~holden, BHLDN is actually based on the Dutch word blijven, which means to keep. And their tagline is “Be You, Be Loved.” I certainly do love that!

After being lucky enough to get a sneak peak at BHLDN’s first collection, I’d happily have and hold any of the spot-on bridal looks, party frocks, bridesmaid dresses, accessories or shoes. As the BHLDN team told us, the line seeks to capture the emotional qualities of life, for your big day and everyday, which I think is a rather fabulous brand ethos. And one I can attest is truly heartfelt by the passionate BHLDN team. But really, they had me at the shoes.

There is entirely too much goodness to drool over but if I had to narrow my crushes down they’d have to include:

Gorgeous gowns,

 

Fanciful footwear,



Dazzling detail,


Would you buy bridal gowns and accessories from Urban Outfitters? What do you think of BHLDN, based on what you’ve seen so far?

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